We are looking for a strategic and creative Marketing Lead to drive the planning and execution of our marketing initiatives. In this role, you will oversee brand positioning, lead generation campaigns, and digital marketing efforts to boost visibility and business growth. You’ll work closely with cross-functional teams to align marketing strategies with business goals and manage a team of marketers to deliver impactful campaigns.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies across digital, content, email, and social channels.
- Manage brand messaging and ensure consistency across all marketing touchpoints.
- Lead performance marketing and demand generation initiatives to drive qualified leads and revenue.
- Analyze campaign performance and provide data-driven insights for optimization.
- Collaborate with product, sales, and design teams to support go-to-market efforts.
- Mentor and manage a team of marketing professionals, fostering growth and innovation.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing, with at least 2 years in a leadership role.
- Proven track record in digital marketing, lead generation, and brand management.
- Strong analytical skills and familiarity with tools like Google Analytics, HubSpot, or similar platforms.
- Excellent communication, leadership, and project management abilities.
Preferred:
- Experience in B2B or SaaS marketing.
- Familiarity with marketing automation tools and CRM platforms.
ACME Marketing is a fictional full-service digital marketing agency that helps brands boost their online presence through data-driven strategies. Specializing in SEO, social media, and paid campaigns, ACME delivers creative solutions that drive engagement and conversions. Known for its quirky mascot and bold branding, the company represents the gold standard in imaginative marketing services.
